Fuzzy-Based Trust Model to Evaluate Customer Trust towards Online SNSs Sellers
نویسندگان
چکیده
منابع مشابه
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More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers’ continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for differentiating sellers’ trust in the intermediary and in buyers. A balanced view of cognitive and affectiv...
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ژورنال
عنوان ژورنال: Turkish Journal of Computer and Mathematics Education (TURCOMAT)
سال: 2021
ISSN: 1309-4653
DOI: 10.17762/turcomat.v12i3.1025